How do you get ranked higher in a search engine result?

Webprezents is a new concept in web identity. So what is the answer? Participation.

Webprezents creates a web identity for you on the web that touches on the busiest and most socially relevant sites in the world. If you want the world to see you, you need the search engines to see you. Go where the traffic is and you will surely increase your relevancy.

Keywords and keyword strategies are irrelevant in today’s internet world unless they are tied to a strategy that makes you important to search engines. Just because your website contains the keywords that have been tailored to your target market, does not mean you have increased your importance to sophisticated search engines and their sophisticated methods. Search engines do not simply index keywords and rank you on the number of times you use them. They rank you based on your visibility, your dynamic site content and your overall web presence.

Webprezents builds a blog for your company and ties it to key search engines dedicated to Blogging content. Your site is setup with RSS feeds and you have ties to the most popular social networking sites on the web; the Web 2.0.

The biggest misconception about social networking sites is that they are used by a demographic that does not use your service and therefore has no use to you. This truly is a misconception. To build a strong web presence, you need to be associated with high traffic sites so that search engines find you relevant. Forget who uses social networking; just remember that search engines index the most popular sites regularly.

Webprezents then builds out your blog by adding dynamic content from other popular social sites. Video, photographs and audio clips all play a part in today’s media rich web world. RSS feeds can send up to the minute live feeds to your existing static website and create a virtual, living identity. Subscription services to other indexing, book marking and news feed sites create a dynamic circle of data that continues to flow, even when you sleep.

Blogging alone does not create a web identity, but by utilizing many of the tools available on the web, Webprezents can increase your relevancy on a topic, service or product you want to feature. The change can be so dramatic, that within days, you can be the popular answer to a search engine query. Just think of when you are looking for something on the internet, how do you search for it?

All of the major news sites use this methodology, and have created a relevancy or credibility with search engines that allow them to provide almost instant results. You will not have to compete on that level and become the source for today’s breaking news. Your job is actually easier. Webprezents will quantify your product identity, tie it to you geographically and increase your standing as the defacto source for answers in your market or subject sector.

The Web 2.0 is here to stay so use this to your or your business’s advantage. Don’t rely on keywords when everyone else is using the exact same system. Use a system that actually makes search engines work. Be relevant. Use Webprezents!

Marketing 101 - Making a great first impression

PR Basics – “You had me at Hello”
Making a good first impression

At the end of the movie “Jerry Maguire” the then estranged Tom Cruise returns to his wife, Renee Zellwinger. After a long dissertation which could be interpreted as groveling, Renee surprisingly responds to Jerry Maguire with “You had me at hello”.

Public relations is about communications. Everything you do is communication. You are a walking communicator, even if you don’t say a word. It’s the image you project, and the thousands of voluntary, involuntary expressions and body movements you make. Flora Davis, author and social scientist claims gestures are a shortcut to language, calling body language the silent language.

Are you a good visual representative of what or who you represent? What you are trying to communicate to your audience and how are you communicating? PR is about managing your reputation. In essence you are the architect of your own reputation.

It is said that you never get a second chance to make a good first impression. When you consider that 55% of first impressions are made through body language, 35% through voice and only 7% by your words, this statement cannot be disputed easily

It may be no surprise that 7% of first impact is in what we say, a whopping 93% is in our Body language. Out of the 93%, 55% is interpreted by our appearance and 38% is by the sound of our voice.

Here are the facts: Communications expert Mario Pei estimated that humans can produce up to 7,000 different physical signs. Pioneer researcher in kinesics Birdwhistell estimates that the face alone is capable of producing 250,000 expressions. Researcher M.H. Krout identified 5,000 distinct hand gestures Researcher G.W. Hewes has cataloged 1,000 different postures and their accompanying gestures

Professor Albert Hehrabian’s has broken down the impact of first impressions further. His studies show that Body Language represents 55%, words 7%, voice 38%

Not sure where to make your first good impression? Are you establishing or re-establishing your product, service or event? Here are over 25 ways to make can a good first impression!

Become an expert
Conduct free seminars
Conduct Surveys
Deliver Speeches
Distribute collateral – don’t let them get outdated
Enhance your business card – use the back
Environmental tie-ins
Establish a referral program
Give presentations
Hold Contests
Join online forums
Make appearances on talk shows – radio or TV
Make Public Service Announcements (Radio, newspaper or television)
Make sure your web site is “Media friendly”
Media tour
Mention satisfied customers - get testimonials
Network, network, network!
Personal Endorsements
Piggy back on current partner programs & promotions
Prepare Trend Stories
Press Release
Press conference
Produce E-Books
Service Clubs: Rotary, Kinnettes – Join or attend as a guest – check them out!
Solicit Testimonials, comments
Source out a predominant member of the community to endorse your message
Summarize survey results
Telemarketing – Make use of local college or university students
Use free classified ads on the internet
Volunteer
Write – a book, column, feature articles, letters to the editor of a professional, trade or consumer publication

On a final note – don’t stop or even consider that you are not making a first or lasting impression.